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Monte52's Mission is Simply Good Sandwiches

The new deli inside La Tropicana market is hoping to make sandwiches that are simple and sensational.

Mitchell Jones wanted a sandwich.

There are numerous reasons why the chef from San Antonio who now lives in Highland Park wanted to open a new deli-style restaurant inside La Tropicana Market on Monte Vista Street, but he said it basically boils down to just that. He couldn't find something he was looking for, so he decided to make it himself.

Jones said that Monte52, which has been operating for about a week inside La Tropicana, will offer a menu of simple, but well made sandwiches and sides that he'd want to eat himself.

"It basically started with me asking myself, 'why can't I wake up and get a bacon, turkey and avocado sandwich?" he said.

Customers will be able to find that sandwich, as well as a BLT, Tuna, Grilled Vegetable and about a dozen others, for $5 or $6 at Monte52.

Along with the sandwiches and sides, soups, subs and salads are also on the menu. Prepared meals are on the horizon, as well.

Jones, who moonlights as a chef at Park restaurant in Echo Park, said his goal is to keep the menu simple and to execute it flawlessly.

"We like to think we're doing them perfectly--the best version of original sandwiches," Jones said. "We're not trying to challenge anybody, not trying to make the sandwiches something they're not."

Josh Siegel, who owns Park and is partnering with Jones at Monte52, said the customers will play a major role in determining the deli's concept.

"We want to keep the same quality of ingredients as Park, with a reasonable price," he said. "We're testing right now to see what the people want. We're in a different neighborhood, so we have to fill a different need."

Currently, Monte52 is open from 11 a.m. until 3 p.m., Monday through Friday.

Kim Axelrod Ohanneson January 11, 2013 at 04:11 AM
I think my husband might move into La Tropicana when he hears about this.
Ish January 11, 2013 at 06:45 AM
That's a weird place for a Sandwich shop and a risky place to have any business.
Nimby pimp January 11, 2013 at 07:16 AM
I admire the risk and will be a customer.
krd January 11, 2013 at 03:58 PM
He couldn't find a turkey/bacon/avocado sandwich??? Vons could make you one. Probably Galco's too. I don't think he looked very hard.
Nimby pimp January 11, 2013 at 04:18 PM
I think he probably wanted an edible one. Galco sandwiches are foul.
krd January 11, 2013 at 04:34 PM
How can you f&ck up a sandwich? Bad mayo? Stale bread? Limp, rusty/yellow iceberg lettuce?? Elaborate.
HPLA January 11, 2013 at 05:01 PM
It's going to be all about the ingredients. I'm going to want to know very specifics about the ingredients, and if answers can't be articulated, then that's that for me.
HPLA January 11, 2013 at 05:05 PM
Oh wait. That pic of the bacon, looks like cheap bacon. Oh well. It's a give and take, price/quality.
Creper Chimone January 11, 2013 at 08:14 PM
why is that?
Creper Chimone January 11, 2013 at 08:14 PM
tropicana is a good place I wish them well
Me January 11, 2013 at 08:29 PM
No need for negativity. If you don't like it or don't have nothing nice to say just don't say anything at all. I wish Monte52's much success.
Mike M January 12, 2013 at 03:09 AM
I'll make sure to stop by to help a brother out. Mateo's Deli, the place that was in there before, had an amazing Jamaican jerk pulled pork - I hope the bbq pork sandwich is just as good.
Monica Alcaraz January 12, 2013 at 04:59 AM
I tried the BBQ Chicken Sandwich today and I will be back!
Ish January 12, 2013 at 07:46 AM
Monte Vista from Ave 50. to ave 54 has always been a high crime spot. It's been this way since i was a kid in and remember always being on lockdown when I went to Monte Vista Elementary School.
Creper Chimone January 12, 2013 at 04:38 PM
I grew up here too and live there now also went to school here, don't remember being "always" on lockdown, I actually never remember once being on lockdown but maybe I am older than you and we really didn't do that then. Yes problems were high this summer but no more "risky" than having a place anywhere in the neighborhood someone just bought a home on monte vista and another is for sale, there are art studios, a lavanderia that has just been redone and other businesses that have been there that do well maybe because they are the only businesses there. Probably they saw a need for such a place since there isn't much close that sells sandwiches.
Kim Richey January 14, 2013 at 07:07 AM
So excited for this. Huge fan of The Park and am happy to have them close by.
Peter Bedard January 23, 2013 at 03:49 PM
I stopped in and ordered their Chicken Salad Sandwich with a side of Potato Salad...it was delicious! The sandwich was fresh and really good. The potato salad, which is normally has too much vinegar in it at other stores was super good. I even went back the next day for more!
Mrs. Montoya March 18, 2013 at 04:19 PM
Definately looking forward to the BBQ chicken sandwhich. OOh and I went to montevista elementary in the 80's and not once did we have it on lock down as I remember it. I also still live in the neighborhood a little higher but i have never had any issues. My kids go to school in the area as well. Wish this place much success.

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