Googie Style

Reflections on a Southern California Style

Armando Arreola

Mixed Media Works on Board

Opening Night Reception:  Saturday, February 9, 2013 from 7-10 pm

Architecture in the US has has an interesting history.  Since the 1800’s we've seen the Victorian, Italianate and craftsman style immigrate from England.  

Googie Style sprouted from our very own LA City streets during the wild and crazy decade of rock and roll, LA developed a totally local style coined Googie in 1952 by Douglas Haskell of "House and Home" magazine.

This period of time -- the beginnings of space exploration, the rise of post war capitalism, and the coining of another term, “teenagers”, symbolize the era.  Googie Style mirrors the excess of post World War II US exuberance; a period of time when US capitalism was on the rise, and we were king of the jungle.

Armando Arreola, observant artist of all things peculiarly different decided to sink his teeth into the past and recover from it a piece of history in need of reconsideration.  A child of the 50's himself, a west side chanticleer of disrespected art historical instances, Armando elevates Googie Style buildings into signature portraits where form overpowers a proper mannered taste.

Please join us on Saturday, February 9 from 7-10 pm for an artist reception where you can confront the artist with questions of classism.  The Avenue 50 Studio considers this exhibit one of important cross-class revelation.  Who does architecture serve -- the masses or the elite?   Please join us in an animated discussion of architectural relevance.


Avenue 50 Studio, Inc.
a 501(c)(3) non-profit art gallery
131 North Avenue 50
Highland Park, CA  90042

323-258-1435
http://www.avenue50studio.org


February 9, 2013 through March 3, 2013