Before he installed a makeshift roadside sign advertising passport photo services from his SUV in late July, Mario Carmona didn't generate a single dollar with all the camera equipment he has in his York Boulevard printing store.
"It's made a big difference," Carmona said. "Before the sign, we had zero passport photo customers—now we average two a day, sometimes three a day." (Carmona, who also prints digital photos, charges $10 for two passport photos.)
But parking his Ford Expedition on the street all day is tricky for Carmona, whose wife Linda owns the store, called A&M Notary & Live Scan Services, located in a building the couple bought before starting their business on 5218 York Blvd. in 2008.
"I move it every single day," Carmona said of his truck. "Otherwise I'd get a ticket."
Asked why he moves his vehicle just once daily when the parking limit in the area is two hours, Carmona said parking enforcement is sporadic.
But appearances are important. "I move it every day, and it looks like I'm moving it every two hours," he said.